Hyderabad facing the challenge of the Highlanders
Picnic spots and local tourist attractions increase as travelers search for local options amid COVID concerns, Just Dial Travel & Tourism Consumer Insights reveals
Posted on December 12, 2021
- India sees 51% increase in travel and tourism searches
- Searches in Tier II cities increase 54% while Tier I cities see an increase of 49%
Hyderabad : With the fear of the third wave of COVID looming, travelers are conservative and opt for local and nearby options for leisure travel and outings with frequent changes in travel laws in different states playing out the card of disappointments during the next holiday season. The latest consumer information from Just Dial reveals that demand for budget hotels, picnic areas, local tourist attractions and farms has increased, with Just Dial recording 51% year-over-year growth in prices. searches for all research related to travel and tourism.
This demand growth was highest in Tier II cities with a 54% lead over Tier I cities, where the growth rate was 49%. Just Dial compared the consumption trends for the period October-November 2021 versus the same period in 2020 when unlocking was taking place in a phased manner to analyze demand trends in the domestic travel and tourism industry.
Searches for picnic areas, budget hotels and local tourist attractions have increased significantly during this period across India this year. Budget hotels saw a demand growth rate of 220%, followed by picnic areas (147%) and local tourist attractions (121%).
Speaking on this trend, Prasun Kumar, Marketing Director, Just Dial said, “With the gradual recovery of the economy, we are seeing an increasing inclination of people towards quiet exits. Local attractions, picnic areas and farms as well as budget hotels appear to be the levers of the leisure segment, replacing long-distance international or domestic travel. This could be a defining new trend and it’s also poised to give a much needed boost to the local and national businesses leading the category in the near future.
Tier I cities saw a 207% growth in budget hotel searches, while in Tier II cities it was 198%. Demand for budget hotels in Mumbai dominated nearly 42% of searches for Tier I cities. Hotel searches in Delhi and Kolkata ranked in the top 3, followed by Chennai, Hyderabad, Pune, Bangalore and Ahmedabad. “Goa Hotels” were the most popular in Tier II cities, followed by Lucknow, Coimbatore, Chandigarh and Jaipur.
While the threat of the viral strain still keeps people worried, a greater inclination and preference for local areas not far from home seems to be defining the new leisure trend across the country. As a result, searches for picnic spots increased 147% across India. In this area, however, searches in level I cities (208%) were significantly higher than in level II cities (167%).
Among Tier I cities, Pune recorded the most searches for picnic spots, followed by Mumbai and Kolkata. The rest of the searches were generated from the cities of Delhi, Ahmedabad, Hyderabad, Bangalore and Chennai. Nagpur, Nashik, Solapur, Goa and Guwahati were the top 5 Tier II towns that experienced peak demand for picnic areas.
Instead of venturing too far, people search for local attractions nearby and as a result, local attraction searches have seen a 121% growth in India with Tier I cities surpassing Tier II in terms of growth demand. Delhi, Bangalore and Hyderabad were the top 3 Tier I cities with peak demand, followed by Mumbai, Pune, Chennai, Kolkata and Ahmedabad. Malappuram, Thrissur, Nashik, Coimbatore and Belgaum were the top 5 cities with maximum demand among Tier II cities.
With the holiday season approaching, searches for farm homes have also increased significantly by 56%. Demand growth in Tier II cities remained higher at 88% compared to 55% in Tier I cities. Hyderabad and Mumbai were the two cities that generated around 83% of Tier I demand, followed by Delhi, Pune, Bangalore, Chennai, Ahmedabad and Kolkata. Among the Tier II cities, Nagpur dominated the demand for farmhouses and was higher than the combined demand of Delhi, Pune, Bangalore, Chennai, Ahmedabad and Kolkata.
In terms of car rental, Delhi tops the list in terms of demand among Tier I cities, followed by Mumbai and Hyderabad as the top 3 with maximum searches, followed by Pune, Chennai, Bangalore, Kolkata and Ahmedabad. Among Tier II cities, demand for car rental in Goa soared by nearly 103%, and at the pan-Indian level it was third after Delhi and Mumbai. Ahmedabad, Coimbatore, Jaipur and Surat made the remainder of the top 5 Tier II cities with peak rental car demand.