DUBAI, United Arab Emirates–(BUSINESS WIRE)–April 25, 2022–
Kerzner International Holdings Limited (“Kerzner”), owner of iconic Atlantis Resorts and Residences, ultra-luxury One&Only Resorts worldwide, is proud to announce the launch of Rare finds; a diverse collection of resorts celebrating the individuality of each property, showcasing their unique identity, location, talent and expertise, with a distinct ability to capture the imagination, provoke thought and elevate a destination through transformative experiences, unparalleled food and beverage offerings and spectacular entertainment.
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Bab Al Shams Desert Resort joins Kerzner International’s new Rare Finds collection (Photo: Business Wire)
As part of this new vertical, Kerzner assumed management of Bab Al Shams, the quintessential Dubai desert resort, owned by Meydan. The complex will close for an extensive reimagining between May 2022 and early 2023, reopening as part of Rare Finds.
“I am delighted to welcome Bab Al Shams Desert Resort to the new Rare Finds collection. The addition of this iconic desert resort marks Kerzner International’s continued growth and expansion in the region,” commented Philippe Zuber, CEO of Kerzner International “We made Dubai history with one of the first ultra-luxury resorts with One&Only Royal Mirage followed by Atlantis era, The Palm and we continue to be very optimistic about the destination with with Atlantis opening soon, The Royal Resort & Residences later this year and One&Only One Za’abeel joining Bab Al Shams next year. We are thrilled to continue to be part of Dubai’s future, and look forward to welcoming guests to experience this idyllic new evolved retreat.
The extensive reimagining of the iconic desert resort will introduce a completely renewed aesthetic while preserving the resort’s authentic equestrian identity. Captivating destination experiences and dynamic entertainment will be the beating heart of the reborn resort, spreading an intangible energy with every stay, imprinting everlasting memories. Guests can return to reinvented, world-class dining experiences such as modern Arabic cuisine, a rooftop lounge and al fresco dining. Championing local producers and using responsibly sourced ingredients, each outlet will feature the exceptional range of sensory and theatrical restaurants available throughout the resort.
The much-loved Desert Infinity Pool will also be back, offering guests the chance to escape city life and enjoy the peaceful surroundings from lounge chairs and private cabanas. The Desert Spa will invite guests to step into a soothing mirage to relax and rejuvenate with traditional and contemporary treatments, such as hammam and hot sand therapy. With state-of-the-art facilities including couples treatment rooms with plunge pool, sauna and steam rooms, an indoor courtyard pool and relaxation area, the spa in conjunction with the resort’s fitness facilities, the Body & Soul Center , will develop holistic programs designed to refresh and rejuvenate any tired mind, body and soul.
In keeping with Rare Find’s emphasis on experiencing a destination in a truly authentic way, Bab al Shams will offer an endless selection of carefully curated itineraries and bespoke outdoor activities tailored to each guest. Each getaway will be filled with delicious and unexpected adventures such as equestrian sports in the desert, stargazing with in-house astronomers, sandboarding among the dunes, archery, exciting desert safaris, storytelling by the fireside, exhilarating hot air balloon rides and much more. The family-friendly resort will offer plenty of relaxation and activity areas, including a game room and a family entertainment venue offering a multi-generational resort experience.
Bab Al Shams will provide a dream setting for weddings, events and celebrations, for corporate meetings and incentive retreats with indoor and outdoor event spaces accommodating up to 500 guests.
Gilles Sohier will take the helm as Managing Director. He will join the resort inherited from his last position as Resort Manager at One&Only Royal Mirage in Dubai, where he leads the team to deliver memorable guest experiences.
“Bab Al Shams is the original immersive desert experience in Dubai, having first opened in 2004,” said Issam Galadari, CEO of Meydan City Corporation. “We look forward to working closely with the Kerzner team to bring their exceptional service standards and proven expertise to invigorate and breathe new life into this resort, which holds a special place in the hearts of residents and visitors. of the United Arab Emirates.”
Bringing people together through authentic and moving experiences, Rare Finds is a collection of hotels and resorts that bring the essence of a destination to the forefront, their proximity to rich cultures offering journeys of humility and incredible discoveries. Kerzner will continue to strategically grow the rare finds portfolio, carefully curating a selection of other unique and captivating properties over the coming years.
Kerzner International Holdings Limited, through its subsidiaries, is a leading international developer and operator of ultra-luxury resorts, hotels and residences, and innovative entertainment and gaming experiences. Kerzner’s flagship brand, Atlantis, includes Atlantis, The Palm, Dubai, a 1,500-room water-themed resort on The Palm, overlooking the Arabian Sea and mainland Dubai and Atlantis, Sanya Hainan in China ; and in development, Atlantis, The Royal Resort & Residences in Dubai. Under the One&Only brand, Kerzner manages some of the world’s top-rated ultra-luxury resorts, located in Montenegro, Mexico, Mauritius, Maldives, South Africa, Dubai, Rwanda, Malaysia and Australia. The next immersive lifestyle brand, SIRO is Kerzner’s newest hotel experience, focused on holistic health and wellness. Additionally, Mazagan Beach & Golf Resort, mazaganbeachresort.com, a 500-room golf and casino resort in Morocco, is also operated by Kerzner. For more information on our brands, visit: atlantis.com, oneandonlyresorts.comor sirohotels.com. For more information about Kerzner International, please visit Kerzner.com.
Meydan is the visionary concept of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President of the United Arab Emirates, Prime Minister and Ruler of Dubai. It includes a wide range of commercial developments, sports, hotels, entertainment and leisure facilities, schools, residential villa communities with luxury waterfront developments. For more information, please visit www.meydan.ae/.
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KEYWORD: MIDDLE EAST UNITED ARAB EMIRATES
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SOURCE: Kerzner International Holdings Limited
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PUBLISHED: 04/25/2022 07:00 / DISK: 04/25/2022 07:02