Dermatologist-developed skincare brand reaffirms commitment to supporting nurses with second annual docuseries in recognition of National Nurses Week
NEW YORK, May 6, 2022 /PRNewswire/ — In honor of National Nurses Week, dermatologist-developed skincare brand CeraVe reinforces its commitment to the nursing community with the premiere of Heroes Behind the Masks Chapter 2: A Walk in Our Shoes. Returning for a second year, the digital content series recognizes the profound impact nurses have on their patients and communities by sharing the unique stories of four exemplary nurses and providing intimate insight into their daily lives.
“Over the past two years the spotlight that was once shone on the nursing community has undeniably faded as the demands of their work remain, but we are proud to continue to support the selfless work of nurses and believe it is more important than ever to do this,” said Jaclyn Marrone, Vice President of Marketing at CeraVe. “At CeraVe, we have a longstanding commitment to the medical community and we are honored to have these four incredible nurses trust us to share their stories as an expression of our deepest appreciation for all that nurses do.”
Each episode takes viewers into the shoes of a real nurse and will debut throughout National Nurses Week on HeroesBehindtheMasks.com and CeraVe social media.
- Monday May 9and: Michelle Santizoa street medicine nurse California
- tuesday 10 mayand: Emilie DanzCardiac Surgery Nurse Practitioner and Clinical Nursing Educator at New Jersey
- Wednesday May 11and: Abby Reckeran emergency and labor and delivery nurse at Iowa
- Thursday May 12and: Elaine Ahan operating room nurse California
These four nurses were selected after CeraVe launched a call for applications in November 2021inviting nurses across the country to share their stories for a chance to be featured in the content series and win $2,500 to a holiday of their choice. The first 250 eligible applicants to the program also received a self-care kit including CeraVe therapeutics.
“Nurses are the backbone of medical care, providing care to those in need in the most difficult times,” said Emilie Danz, one of the winners of the program. “I’ve learned that sometimes the simplest act, like sitting by a patient’s bedside, holding their hand and encouraging them to stay strong, can change their life, and these are moments like those that defined my nursing career.”
The return of this campaign is an extension of the brand’s ongoing commitment to the nursing and healthcare communities. As part of its nursing advocacy efforts, CeraVe launched a scholarship program with Her Campus this year to help support the future generation of nurses, giving $50,000 for nursing education. Nursing students could submit an essay through Her Campus and ten students were selected for a $5,000 scholarship, which are also announced during National Nurses Week.
CeraVe also offers an online community for nurses to come together for personal and professional empowerment and to remember the little habits of self-care that can go a long way. Nurses can join this online community to stay connected with the brand by joining the Facebook group Shift Change: Nurse Essentials.
As a brand rooted in the medical community, CeraVe is proud to offer affordable and effective therapeutic skin care products to help equip healthcare professionals to improve skin care outcomes for patients. CeraVe’s comprehensive portfolio is formulated with an exclusive combination of Ceramides 1, 3 and 6-II which are essential for restoring and maintaining the skin’s natural barrier. For more information about CeraVe and Heroes Behind the Masks, visit the brand at www.cerave.com and on Facebook, Instagram and Twitter.
Founded in 2005 and developed with dermatologists, CeraVe is the first and only brand to offer a full line of products containing essential ceramides and patented MVE technology to help restore the skin’s natural protective barrier. CeraVe offers a full line of skin care products to follow the steps recommended by dermatologists: cleanse, treat, moisturize and protect. The brand’s mission is to provide therapeutic skin care for everyone. For more information, visit the brand on Facebook, Instagram, Twitter or at www.cerave.com.
L’Oréal has been dedicated to beauty for over 100 years. With its unique international portfolio of 34 diverse and complementary brands, the Group achieved a turnover of €25.8 billion in 2016 and employs 89,300 people worldwide. World leader in beauty, L’Oréal is present in all distribution networks: mass distribution, department stores, pharmacies and parapharmacies, hair salons, travel retail, branded retail and e-commerce. Research and innovation, together with a dedicated research team of 3,870 people, are at the heart of L’Oréal’s strategy, serving beauty aspirations all over the world. L’Oréal’s 2020 sustainability commitment “Sharing Beauty With All” sets ambitious sustainability goals across the entire value chain of the Group. More information on www.loreal.com.